2025 Growth Year: How Tevitta Scales Production and Expands Sales Markets
2025 Growth Year: How Tevitta Scales Production and Expands Sales Markets
The year 2025 became a significant milestone for Ukraine’s agricultural sector and a year of active growth for the Tevitta brand. Despite challenging market conditions, intense competition with international producers, and ongoing export barriers, the company continued to invest consistently in production capacity, technology, and product quality.
Investments in Production and Technology
In line with the broader transformation of Ukraine’s agribusiness sector, Tevitta expanded the production capacity of its frozen vegetables, fruits, and berries processing plant in 2025. An additional IQF shock-freezing tunnel was installed, enabling a substantial increase in processing volumes while preserving the maximum nutritional value and quality of the products.
In addition, the facility launched a new slicing unit for vegetables, producing slices and rings. This investment allowed Tevitta to expand its product range, meet the needs of both domestic and international customers, and significantly increase production flexibility.
Exports: Opportunities and Challenges
According to industry reports, in 2025 Ukraine’s exports of frozen raspberries increased by 34%, yet nearly 95% of Ukrainian berries are still sold as raw materials. This situation presents both a challenge and an opportunity, as processing and branding open the door to higher value-added products.
As noted by Ihor Usatyi, Sales Manager at Tevitta, the company currently exports frozen raspberries and blackberries, corn, onions, pumpkin, and sweet pepper from its production facility.
At the same time, competition with producers from the EU, Asia, and Egypt remains extremely strong. These markets benefit from larger production volumes, faster logistics, and extensive export support programs. Selling corn or onions to countries where these crops are produced on a much larger scale remains one of the most difficult challenges for Ukrainian food brands.
International Trade Fairs as a Growth Strategy
To expand its export geography, Tevitta actively participates in leading international food exhibitions. In 2025, the brand was showcased at Biofach and Anuga, and in January 2026, Tevitta will present its products at Gulfood in the UAE for the first time.
Such events serve as key platforms for building new partnerships, analyzing global food market trends, and promoting Ukrainian frozen products on the international stage.
Strong Position in the Domestic Market
Despite the strategic focus on exports, the Ukrainian market remains a priority for Tevitta. The company delivers frozen vegetables and berries to nearly all major cities across Ukraine and offers more than 100 products in various packaging formats tailored for the HoReCa sector, retail chains, and end consumers.
Looking Ahead
The year 2025 once again confirmed that the sustainable development of Ukraine’s agri-processing industry is impossible without investments in modern technologies, deeper processing, and a systematic presence in international markets.
Tevitta continues to follow this path, combining quality, scale, and responsible production — from the field to the final consumer.
Production Insight
Oleksandr Kyryliuk, Deputy Director for Production at the “Avuar” plant, comments on the results of the year:
“For our production team, 2025 became a year of practical changes and a significant strengthening of our technical base. The launch of new slicing equipment allowed us to increase processing volumes without compromising quality, while also expanding our product portfolio. This is a crucial step toward moving away from a raw-material model to stable production of value-added products aimed at both domestic and export markets. In 2026, we plan to further increase production capacity in order to scale processing and efficiently meet growing demand.”
🔗 More insights on the 2025 results of Ukrainian agricultural holdings are available in the Latifundist report: